Simply put, they order the British public from those with the lowest incomes to those with the highest incomes and then divide the population into ten groups of equal size: YouGov asked the public whether or not a person earning the average amount in each income decile was rich, poor or neither.

So on top of this YouGov also asked whether a person earning an amount equal to various financial milestones was rich, poor or neither.

We also asked whether Brits considered themselves to be rich or poor. These are not objective measures of course — it may well be the case that many people who are technically poor do not consider themselves so because of the negative connotations associated with the term. This effect has been observed previously.

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The results of the survey bear this out. The higher an income someone is on, the less likely they are to say that earning a certain amount makes a person rich.

YouGov Survey - Earn money - icoqerum.web.fc2.com Forums

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How much money do you need to earn a year to be rich? But how much does the British public thinks makes a person rich?